FLAV'R BY WINGSTOP
THE PROBLEM:
A viral meme put Wingstop #10 on a list of restaurants women REFUSE to be taken to on a first date.
THE INSIGHT:
Our truest fans think the opposite: they see Wingstop as a perfectly crafted meal for life's most intimate celebrations and moments.
THE IDEA:
On Valentine's Day, we surprised fans (and haters) by turning one of our NYC Wingstop locations into FLAV'R by Wingstop - an ✨elite✨ wing-eating experience for lovers.
Fans could book a reservation at the Valentine's Day popup on OpenTable and enjoy a six course meal with elevated twists on classic Wingstop items like caviar-topped fries, a "deconstructed" salad of carrots and celery, and lollipop wings ranging from Mild to Atomic.
RESERVATIONS FLEW
Within minutes of our launch announcement
9MM
Organic views our social launch video
5MM
Non-followers reached organically
225K
Organic Shares
100%
Positive/Neutral Consumer Sentiment
