WINGSTOP "COME SAY HIGH"
THE PROBLEM:
Every QSR brand claims to satisfy the munchies and cater to high customers.
THE INSIGHT:
Wingstop has a deeper connection with their zooted besties - stoners are not only their most ravenous customers, but also their most respected ones.
THE IDEA:
Show 4/20 fans how much we care about their experience by creating a corporate training video and distributing it across the organization to teach Wingstop employees how to best recognize and service our glassy-eyed guests.
PRESS:
50%
Increase in sales over the previous year
2X
Greater social engagement (VER) than benchmark
3X
Greater ROAS than benchmark
100%
Positive consumer sentiment
HERO VIDEO
CASE STUDY