505 SOUTHWESTERN "LUCHA LIBRE" CAMPAIGN
Brand Campaign
To launch 505 Southwestern's new line of fire-roasted salsas, we introduced 6 bold and fiery Luchadores with personas based on the 6 new salsa flavors. For the main event we threw a one of a kind Lucha Libre match. Hosted in the parking lot of a King Soopers in Denver, we had the Luchadores go head-to-head in all-out matches of madness to show the bold intensity of their respective SKUs.
ACDs: Scott Mendlinger, McKailey Carson
Creative Director: Kyle Janisch, Alex Mangione
Producer: Jesse Hughes