"JINGLE ALL THE OLAY"
THE PROBLEM:
We had 12 holiday gift sets to sell on Olay.com, with a steep sales goal. Olay, a legacy brand known for women, had to break through to new consumers to achieve this goal.
THE INSIGHT:
With 12 differing gift sets available we had an opportunity to reach consumers who would never think Olay is for them.
THE IDEA:
Let's show consumers that Olay.com has a gift set for everyone on your list - even your boyfriend who never washes his face.
1.5MM
Sales on Cyber Weekend
40%
Increase in search
HERO
THIRTY, FLIRTY & SMOOTHING
SLEIGH AT ANY AGE
