OLAY "JINGLE ALL THE OLAY"
Holiday Campaign
We had 12 holiday gift sets to sell on Olay.com & a steep sales goal. The only hope for Olay, a legacy brand with women as its core audience, was to break through to new consumers.
So we created a campaign to show people that Olay.com has a gift set for everyone on your list - even your boyfriend who never washes his face.
1.5MM
Sales on Cyber Weekend
40%
Increase in search
HERO :45
THIRTY, FLIRTY & SMOOTHING :15
SLEIGH AT ANY AGE :15
Sr. Art Director: Lindsay Easom // Sr. Copy Writer: Elaina Berkowitz
ACD: Clancy Fink
Creative Director: Alex Mangione // ECD: Mike Pierantozzi // CCO: Rob Lenois
Production: Eva Nosidam // Animation: Lobster Studio // Illustrator: Diana Traykov // Music: Butter