"JINGLE ALL THE OLAY"
In our Holiday Campaign, we set out to prove that Olay.com has a gift set for everyone on your list - even your boyfriend who never washes his face. Results? The most successful Black Friday ever on Olay.com and 1.5MM in sales on Cyber Weekend. We also saw a 40% increase in search as a result of our 30s OTT Spot.
We worked with Butter NY on the custom music and lyrics, and with Lobster Studios on look and feel, animation and character development.