Our campaign resulted in the most successful Black Friday ever on Olay.com and 1.5MM in sales on Cyber Weekend. We also saw a 40% increase in search as a result of our 30s OTT Spot.
We worked with Butter NY on the custom music and lyrics, and with Lobster Studios on look and feel, animation and character development.
We created a hero 45, as well as (4)15s spots featuring a few of our favorite characters.
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