Olay.com had 12 gift sets to sell this holiday season. So we set out to prove that Olay.com has a gift set for everyone on your list - even your boyfriend who never washes his face.

Results? The most successful Black Friday ever on Olay.com and 1.5MM in sales on Cyber Weekend. We also saw a 40% increase in search as a result of our 30s OTT Spot.
We worked with Butter NY on the custom music and lyrics, and with Lobster Studios on look and feel, animation and character development.
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