So yeah, everybody drinks coffee. But let's be real - what's coffee really doing for you anyway? Picking you up only to drop you later? Giving you bad breath and anxiety?
With cafe's closed during quarantine, people are turning to matcha powder. Why? Because without their coffee ritual people are seeing behind the frothy curtain and realizing the truth: You may love coffee, but coffee doesn't love you back.
We encouraged consumers to quit this toxic relationship once and for all, and publicy say #ByeCoffee