CONNECTIONS ACADEMY: THE SHOW
Connections Academy, an online public school by Pearson, has struggled to drive enrollment with families who don't understand the benefits of learning from home. Which makes sense being that most of us have experienced school in the traditional sense - 8 hours in a classroom, itchy uniforms, and questionable school lunches.
So instead of creating just another ad to drive enrollment, we normalized and familiarized this non-traditional learning experience by creating a campaign with a nostalgic format: teen high school sitcoms. And with it, came the very first high school sitcom for online school, aimed to educate parents and students on the many benefits and flexibilities of learning from home.
CONNECTIONS ACADEMY: THE SHOW | PILOT
THEME SONG 30s
IZZY 15s
SOCIAL 6s
ACDs: Scott Mendlinger, McKailey Carson, Clancy Fink
Creative Director: Alex Mangione
CCO: Rob Lenois
Production: Golden LA // Director: Martina Magorin Borg // DP: Matthew McCann // Editor: Connor O'Neill @ Nomad Edit // Music & Theme Song: Future Perfect // Color: Brennan Barsell