FLAV'R BY WINGSTOP
A viral meme put Wingstop on a list of restaurants women absolutely refuse to go to on a first date. 
So in honor of being named one of the worst date spots, we surprised fans by launching our own fine dining experience. On Valentine' s Day, Wing lovers could book a reservation on OpenTable and enjoy a six course meal with elevated twists on Wingstop classics like caviar-topped fries, a "deconstructed" salad of carrots and celery, and lollipop wings ranging from Mild to Atomic. 


RESERVATIONS FLEW
Within minutes of our launch announcement
9MM
Organic views our social launch video

5MM
Non-followers reached organically

225K
Organic Shares