MATCHABAR
Brand Identity & Creative Direction
As Creative Director of MatchaBar, I shaped the brand's entire visual ecosystem from developing brand identity and packaging design to leading website design, brand photography, and content strategy across all channels.
POUR ONE, GIVE ONE CHALLENGE
I drew and animated a series of gifs to promote the #PourOneGiveOne TikTok Challenge. For every matcha latte poured, we sent a matcha to NYC Frontline Medical heroes.
