![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/c4cdf8fd-eef6-403f-b615-af7a5cae0364_rw_1920.jpg?h=2da996d6dfb0da8c1d1dfe4e4404c51f)
MATCHABAR REBRAND
As MatchaBar's Creative Director I led all creative direction, design identity, packaging design and content creation for the brand.
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![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/9650a926-06da-41e1-940f-bb3920f32549_rw_1200.gif?h=af4c2bbc13fef2793acaab24b92aa90f)
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/12001841-5cdc-4100-9764-d68dcaef924c_rw_1200.jpg?h=287509488ed5a0e374a54979b09ae04d)
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/223b0d22-a540-4b2c-842e-ab57fa13ac52_rw_600.gif?h=29289550487db9161e1fc0f960a8138d)
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/e1498e56-c8a1-4711-8e1d-5e53973586f5_rw_1920.jpg?h=0ced17cb6a9115f67706f98c669b8bb2)
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/c9ac979a-a9ac-4e4f-b03e-1d6078ad8901_rw_600.gif?h=ffdc4039817fec1977eb2685d919c85b)
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/96cb9258-2a32-440d-9b99-322576a5e918_rw_1200.gif?h=5235353014192fe497168508f81db57a)
MATCHA RESERVE BLEND PACKAGING DESIGN
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/e3dffc27-8e55-4ddb-960b-67fe62d9fe98_rw_1200.jpg?h=0a750b9457daa0ef8c62226a57396e0d)
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/769d98ff-e112-4c93-bbb1-2addafdb1229_rw_1200.png?h=f0706641deee9e351182e1cfd4e992b8)
POUR ONE, GIVE ONE CHALLENGE
I drew and animated a series of gifs to promote the #PourOneGiveOne TikTok Challenge. For every matcha latte poured, we sent a matcha to NYC Frontline Medical heroes.
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/fa49a765-9cac-46e5-9119-c1e9343bbeb3_rw_1200.gif?h=ae806eb2018cc27e0839d86df85912a4)
![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/49fdcbf5-0073-4353-b586-b68c472c10c9_rw_1200.gif?h=e5b01f46577a365bfa9c9081a18552c8)
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![](https://cdn.myportfolio.com/85f025d3cdb26728ecdf2998ff48abc7/ee6a1c02-01f4-4ea0-983a-134b7af9949c_rw_1200.gif?h=a5c52bff2996169e22500544d6ae34dd)
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