MIRALAX "GO #2"
March Madness Campaign
NCAA athletes put their bodies through hell during March Madness and constant travel, hotel food and tournament pressures can cause digestive issues that can wreck game day. So for the launch of MiraLAX's new gentle, fast constipation relief MiraFAST, we cooked up the "GO #2" campaign, championing all players wearing #2 jerseys in the Women's Sweet 16. Because staying on top of your #2 helps you stay #1 on the court. The campaign was a slam dump, with engagement numbers & PR coverage proving we weren't just moving bowels—we were moving culture.
Press: Sports Illustrated, Front Office Sports, Adweek, LBBOnline, Campaign
Creative Directors: Alex Mangione // Evan Elberson
ECD: Mimia Johnson
CCO: Rob Lenois