PUREX "HOW TO DAD"
Brand Campaign
Purex was at risk of being pulled from shelves and needed to find a way to connect with parents. So we created a campaign that focused on the most unsung hero in the laundry space: Dads.
We partnered with Kiwi Dad-fluencer @HowtoDad to show how father-hood can get messy. The campaign was a huge success, driving massive sales for the brand.
TEA PARTY :15
HORSE PLAY :15
HOW TO FOLD :6
DAD STAINS :15s
Art Director: Alex Mangione // Copy Writer: Zoey Meyers
GCDs: Ani Munoz & Katie Jensen
CCO: Derek Barnes & Lisa Topol