PUREX "HOW TO DAD"
THE PROBLEM:
Purex was at risk of being pulled from shelves and needed to find a way to connect with parents.
THE INSIGHT:
There's an unsung hero in the laundry space that no other laundry brands are talking about: Dads
THE IDEA:
We partnered with Kiwi Dad-fluencer @HowtoDad to show how father-hood can get messy. The campaign was a huge success, driving massive sales for the brand.
TEA PARTY
HORSE
DAD STAINS