PUREX "HOW TO DAD"
Purex was at risk of being pulled from shelves and needed to find a way to connect with parents. So we created a campaign that focused on the most unsung hero in the laundry space: Dads.
We partnered with Kiwi Dad-fluencer @HowtoDad to show how father-hood can get messy. The campaign was a huge success, driving massive sales for the brand.
TEA PARTY
EASY
HORSE
DAD STAINS
Art Director: Alex Mangione // Copy Writer: Zoey Meyers
GCDs: Ani Muniz & Katie Jensen
CCO: Derek Barnes & Lisa Topol