PUREX "HOW TO DAD"
Purex was at risk of being pulled from shelves and needed to find a way to connect with parents. So we partnered with Kiwi Dad-fluencer Jordan Watson to show how father-hood can get messy. Our “How To Dad” campaign was a huge success, driving massive sales for the brand.
15: Tea Party
15: Horse
06: Easy
15: Bottle
Agency: DDB