WINGSTOP
Social Creative
We run Wingstop's organic social channels. WWD placed us in the Top 25 Brands that held Gen's attention in 2024 & we've had over 280 million impressions across channels this year. Boom.
Scroll down for some of our biggest hits.
In 2022, Wingstop launched their first ever chicken sandwich. We knew fans would flock to it, but the reception was even greater than we expected: over 4 weeks of supply, around 1MM sandwiches, sold out in only 6 days.
So we reacted on social with the only word that could really express how we were feeling:
And the internet lost it. The post got over 95,000 retweets, 456,000 likes, and 12,000 new followers all in one day. The reaction post was a mixture of a popular platform trend - one word tweets - and a confidence in our playful instigator tone that our audience expected of us. Two hours after our one word tweet, we posted a follow-up tweet revealing the sell-out, which also went viral.
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THE FANS BRING BACK HOT HONEY
There's a fine line between love and hate, and the fans of Wingstop's Hot Honey flavor walk it frequently. For the last 3 years, Hot Honey has been our most coveted limited time flavor inciting comments, letters, and even threats from fans when we take it off the menu. This year, like every year, we announced that Hot Honey's time was coming to a close & the fans let us have it in the comments.
One of those super fans - Giannis Antetokounmpo - who had already shown a deep love for the brand, called us out directly. So we gave the fans what they wanted, and made the flavor a permanent menu item.
PRESS: Yahoo, PR News Wire, MSN, The US Sun
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SWEET OR HEAT
DATE NIGHT QUESTION GAME
Eating wings is messy. So are relationships. To launch Wingstop's new sweet & spicy Maple Sriracha flavor during cuffing season, we created a date night question game with two options - Sweet or Heat - to help couples spice up date night. We made a limited batch and they flew off the virtual shelves in under two minutes.
Feeling spicy? click here.
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We took fan love of Wingstop's ranch and made VaynerMedia's most organically-viewed IG Reel of all time. Twice.
Peep the case study below.
