At Wingstop, stoners are not only our most ravenous customers, but also our most respected ones. So for 4/20, we decided to make a real company training video to teach Wingstop employees how to best recognize and service our giggly, glassy-eyed guests.
It received Editor's Pick from Ad Age , high praise from It's Nice That, and even higher praise from my weed dealer, Steve.
4/20 Training Video
We made snackable social cutdowns, perfect for the munchies, and even made a 4 minute 20 second cut for all you real weed-heads. Please enjoy responsibly.
Case Study

4:20 Longform

Social Cutdown: "The Giggler"

Social Cutdown: "Cotton Mouth Joe"

Social Cutdown: "The Line Stopper"

Social Cutdown: "The Lost Soul"