WINGSTOP "COME SAY HIGH"
On 4/20, every QSR brand tries to appeal to stoners. But Wingstop has a deeper connection with their lettuce-loving besties. Stoners are not only their most ravenous customers, but also their most respected ones. We showed 4/20 fans how much we care about their experience by creating a corporate training video (and distributing it across the organization), teaching Wingstop employees how to best recognize and service our glassy-eyed guests.
50%
Increase in sales over the previous year 
2X
Greater social engagement (VER) than benchmark
3X
Greater ROAS than benchmark
100%
Positive consumer sentiment
4/20 TRAINING VIDEO
CASE STUDY

THE GIGGLER

COTTON MOUTH JOE


THE LINESTOPPER


THE LOST SOUL

Creative Director: Alex Mangione // Creative Director: Kevin Kearse 
ECD: Mike Pierantozzi // CCO: Rob Lenois
Production: Eva Nosidam // Director: Dante Chrisafulli // DP: Matty Rich // Editor & Color: Lucas Spaulding