Y-3 SS18 Paris Fashion Show
Art directed the social campaign and created social content for the Y-3 Paris Fashion Show. Our objective for this event was to engage consumers over Y-3's social channels and build global hype. We emphasized Y-3's strong history with our Uniform of the Streets campaign over social and teased the event with macro video and stills of the fashion show venue being built, specifically the custom flooring. The culmination was stunning visuals of the products on the runway and Live Stream coverage of the event, featuring Instagram's first ever split screen live story.